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CorporateActive
Bad Bunny is the most-streamed global artist on Spotify for 2026
Will Bad Bunny be named the #1 most-streamed global artist on Spotify Wrapped 2026?
EHIQ
87%
(83-90%)
Kalshi
80%
Edge
+7.0pp
EHIQ above market
Upstream of markets
EHIQ called this at 87% on June 25, 2026 when Kalshi was at 80%.
Market still at 80% · 0.0pp from open
Thesis
The market underprices Bad Bunny because it is metric-confused. The residual market probability — largely Drake — is borrowed from all-time career-stream headlines ("Drake passes 100B career"), but Wrapped scores a single calendar year — and on that metric Bad Bunny leads by several billion streams at the mid-year mark (Luminate all-platform YTD: Bad Bunny ~11.5B vs Drake ~6.5B). Drake's biggest 2026 catalyst (the May three-album drop and a single-day record) is already on the board and decaying. Bad Bunny's H1 lead is broad-based, not a one-week event — a still-elite 2025 album and a world tour running to July 22, layered on the February Super Bowl halftime that already lifted his YTD base. The only genuine risk to the call is a surprise Taylor Swift album — not Drake.
- 1.Wrapped scores single-calendar-year streams, not all-time career streams; the "Drake passed 100B career" headlines are the wrong metric and are what prop up the residual field probability.
- 2.Bad Bunny leads year-to-date by several billion streams at the halfway mark (Luminate all-platform: ~11.5B vs Drake ~6.5B); on the Spotify-only Wrapped metric his lead is likely wider.
- 3.Drake's number already includes his biggest 2026 catalyst (the May three-album drop and a single-day record) and is a front-loaded spike that decays.
- 4.Bad Bunny's lead is broad-based, not spike-driven: a still-elite 2025 album and a tour through July 22, on top of the February Super Bowl bump already banked in his YTD total — versus Drake's front-loaded May spike.
- 5.The only real risk is a surprise Taylor Swift album (single-drop billions). Drake is not a realistic contrarian; he would need to roughly double H1 output in H2 while the leader decays.
Opened
June 25, 2026
Expected resolution
December 3, 2026